psych today used to feel like a steady referral flow. now it’s starting to look like a crowded dating app for therapists. everyone (and their cousin) is listed, but most leads don’t stick. thanks, rula and the gang. doesn’t matter if you left 6 months ago, your headshot is still out there racking up ghost inquiries and splitting your leads in half. private practice was hard enough before competing against your own digital twin. now your referrals are getting diluted! it’s time to recognize the s