CAT Prep with Pallav Goyal IIM A on Instagram: "Sound smart in your interviews 🎯 Core Concepts 1. Target Audience – The specific group of people a brand wants to reach. 2. Positioning – The place a brand occupies in the minds of consumers compared to competitors. 3. Segmentation – Dividing a market into distinct groups based on demographics, behavior, or needs. 4. Value Proposition – The unique benefit a product/service promises to deliver. 5. Brand Equity – The value a brand adds beyond the pr

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