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Livestream shopping in China is a multi-billion dollar industry, with a reported 425 million users as of July 2018. Some hosts feature well known luxury brands, but you can buy just about anything. We meet up with a top livestream host who is earning millions of dollars a year, and talk to her biggest fan to learn what makes this experience so addictive. | CNN
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Chinese streamers often use hundreds of phones for their livestreams because of the way e-commerce platforms and social media algorithms work in China. Here are the main reasons: 1. Boosting Viewer Metrics Livestreaming platforms in China, like Douyin (TikTok), Kuaishou, and Taobao Live, prioritize streams with high engagement. By using multiple phones, streamers can artificially boost their own viewership, likes, and comments, making their stream appear more popular and attracting real viewers.
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