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YouTubeSound Negotiator
Negotiation 101 - What is BATNA? #alternative #batna
🤔 What is BATNA? It stands for: Best Alternative To a Negotiated Agreement – basically, your Plan B if the deal fails. 💥 BUT at Sound Negotiator, we know… Most real-world negotiations don’t come with strong alternatives. That’s why we focus on: 👉 Understanding the other party 👉 Negotiating in their world 👉 Creating value ...
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