In a social media video posted by the program Sunday, Belichick told the players that streaming provider Hulu will feature the Tar Heels in what he described as a season-long show “that will showcase our football program."

The docuseries will follow UNC and first-year coach Bill Belichick after a deal with HBO's "Hard Knocks" fell through in the spring.

Well, ladies and gentlemen, boys and girls, the spotlight will be on North Carolina this season — and calling that an overstatement might just be the understate