Travis Kelce continues to play NFL games in 2025, and his girlfriend Taylor Swift has had some time to cheer him on at Kansas City Chiefs games. She was there a few last season, including playoff games and -- of course -- the Super Bowl.

“Taycapitalism” is a cheeky term, combining “Taylor” and “capitalism,” used to describe the business and marketing practices of Swift, by fans and critics, on how she monetizes her work and engages with her fans, who eagerly buy her music.