On Aug. 12, Taylor Swift announced her 12th original studio album, The Life of a Showgirl and a sparkly orange era on her website.

Swifties spotted Travis Kelce wearing a “The Tortured Poets Department" sweatshirt and eating a frosted treat in the new ESPN series, 'The Kingdom'

Taylor Swift's upcoming album release and her love of all things orange isn't lost on her fans — or businesses clamoring for a piece of the action.

The news was preceded, in typical TAS fashion, by a few big hints: First came a post from Taylor Nation, the official Instagram account of Swift’s management team, with a 12-image carousel of the singer in orange ensembles, to the sweet strains of 2020’s “August.” The caption? “Thinking about when she said ‘See you next era…’”

Taylor Swift's appearance on the Kelce brothers' "New Heights" podcast gave the 92 percenters a trove of intimate emotional moments, along with plenty of football, stories about Swift's father, that Eras tour cleaning cart — and major music news.

Taylor Swift opened up about how Kansas City Chiefs head coach Andy Reid influenced her to date tight end Travis Kelce in the early days of their relationship.

Taylor Swift and Blake Lively have been friends since 2015, though a source told PEOPLE in August 2025 that they "aren't speaking." Here's everything to know about their friendship throughout the years.

From Rhode Island's so-called "Taylor Swift Tax" to Montana's property tax overhaul, states are rewriting the rules for luxury homeowners.