The confirmation, which came through an exchange filing, a day after reports said Tata Play and Airtel Digital TV were heading towards a merger

Telecom giant Bharti Airtel Ltd. announced on Wednesday that it is engaged in bilateral discussions with the Tata Group regarding a potential merger of Tata Play’s Direct-To-Home (DTH) business with its subsidiary,

Bharti Airtel on Wednesday said it is in talks with Tata Group for potential merger of their respective DTH operations. The two players have been in discussions for the merger of Bharti Telemedia and Tata Play for some time now.

India's Tata Group and Bharti Group are close to merging their satellite TV businesses, creating a nearly $1.6 billion entity with the aim of tiding over the sustained migration of subscribers to digital streaming,

India's satellite TV landscape is set for a major transformation as two leading players move towards a strategic consolidation. With the industry witnessing a steady shift towards digital streaming, traditional direct-to-home (DTH) operators are exploring new ways to stay competitive and sustain growth.

Tata Play and Airtel Digital TV are reportedly in advanced talks to merge their direct-to-home (DTH) businesses, according to an Economic Times report. The merger, which is expected to take place through a share swap,