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Supersonic experts emphasise a unified approach as acquisition and retention must work together. Early engagement drives loyalty optimising D1, D3 and D7 retention sets the stage for stronger day 30 ...
Mobile games developer FunPlus was forced to pursue direct-to-consumer strategies following Apple’s deprecation of IDFA.
Direct-to-consumer strategies aren’t optional anymore for mobile game publishers, says Xsolla’s VP of monetisation products Artem Liubutov. Speaking during a session at Devcom, Liubutov said the shift ...
Forge industry connections while exploring new business opportunities across Southeast Asia and Korea, one of the world’s biggest game markets. Join PG Connects Summit Korea on October 31st. Whilst ...
Gamescom Week is finally upon us. From Monday, August 18th, Devcom will kick off with around 210 talks across two days. After that, the Gamescom B2B trade sh ...
PocketGamer.biz head of content Craig Chapple, news editor Aaron Astle and Steel Media COO Dave Bradley discuss the latest games industry news on the 64th episode of the Week in Mobile Games Podcast.
While the deals and the stats of the gaming world are important, nothing would happen without the research, funding and, of course, development that goes into making a great game. So here’s a ...
Appcharge raises $58m to scale up with growing DTC demands In last week’s newsletter I wrote about how publishers are performing in the shift to direct-to-consumer strategies as the App Store and ...
UK independent games studio Fateless has raised $8 million to bring its total funding to $14m. Fuelled by its growing HH Gaming community, the developer is currently working on its flagship title ...
This article was published in the PocketGamer.biz newsletter. Sign up for more articles like this straight to your inbox right here. Everything is a games platform. I wrote about this in a newsletter ...
Savvy Games Group and HP have wrapped up the GameOn GameJam in Saudi Arabia with a showcase finale in Riyadh.
Following major investment, AppLifters brings user acquisition, monetisation, SDK technology, creative production, and data intelligence together.
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