The Information Commissioner’s Office has laid out its 2025 objectives as it looks to promote responsible data use.

Unseasonal weather and shaky consumer confidence has contributed to a dip in Primark’s UK sales. In a trading update for the ...

From pensions to the property market, TikTok is fast becoming the social platform of choice for a host of brands – some of ...

Creating a great campaign is by nature a ‘poorly defined problem’, so brands must bring clarity to the agency relationship, ...

Innovation is the “primary enabler” of pricing for the consumer goods giant and remains a crucial component of its business ...