The popular online video platform TikTok went dark over the weekend, as a law that banned the app in the U.S. went into effect. By Sunday afternoon, U.S. Eastern Time, the TikTok website was back to ...

Please note that your conversations will be recorded. When your prospects walk into a sales call with little to no research, they expect one thing from your marketing team: trust. The key to building ...

You can now directly connect campaign performance with user behavior, bridging a critical gap between ad spend and engagement metrics. A new integration of Microsoft Clarity and Google Ads will help ...

A new offering from Adomni, Smart Video Everywhere, seeks to meet the challenges of the fragmented video marketing space and scattered consumer attention. Previously known primarily as a programmatic ...

For the third time in six weeks, M&A activity made a visit to the customer data platform (CDP) market when Rokt acquired mParticle on Thursday. Rokt, which uses AI and machine learning to personalize ...

Benu Aggarwal, founder and president of Milestone Inc., is a highly recognized expert in digital marketing solutions, voice search, SEO and local. Benu oversees product development, client services, ...

What can a NASA engineer teach the martech community? Quite a bit and the most valuable lessons go beyond technical expertise — emphasizing communication, leadership and problem-solving strategies ...

U.S. digital advertising will see a 7.3% increase over last year’s spend, according to the latest IAB forecast. This growth is notably lower than the 11.8% 2024 projection. Retail media networks (up ...

Will pure-play artificial intelligence companies ever be profitable? If OpenAI is any indicator, it’s hard to see how. The problem for any company creating these generative AI systems is the more ...

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AI tools are transforming how marketers research, write and make decisions. But this growing reliance on automation could come with serious risks. As powerful as AI can be, its dominance may undermine ...

As the customer journey grows more complex in 2025, organizations need a best-in-class martech stack to deliver a seamless, data-driven experience across multiple channels. A critical component of ...