Ulta Beauty exhibits operational excellence and adaptability to the changing market trends. Read more about ULTA stock here.

When Dianna Ruth, cofounder and head of product development at Milk Makeup was creating the brand’s Cooling Water Jelly Tints ...

First Aid Beauty issued a recall for its Ultra Repair Cream in the coconut vanilla scent after a batch meant for quarantine ...

Sephora is a well-known beauty store that has been around for decades. It is a go-to destination for makeup enthusiasts and ...

Michelle Mack was ordered to pay $3 million in restitution to Ulta, Sephora and a number of other retailers after striking a ...

Beauty consumers are getting younger, thanks to easily accessible content and brand buy-in. Is it a good thing?

As others back away from DEI initiatives, the retailer said its film “reaffirms its commitment to fostering a world of ...

The FDA recently raised on a moisturizer that went viral on TikTok for dissolving wrinkles, was recalled. The recall to a ...

Beauty retailer Sephora has unveiled an inaugural global documentary to shed light on the purpose of beauty and celebrate ...

Korean skincare brand Aestura is set to enter the US skincare market. In a press release, the Korean skincare brand noted it ...

If your girl does not like fruity and floral fragrances, we have compiled a list of woody and spicy perfumes you can gift her from Sephora this Valentine's Day 2025.

While the Anastasia Beverly Hills founder’s perhaps best known for her cult-favorite Brow Wiz Pencil, she kicked off 2025 ...