New York – February 3, 2025 – Nielsen, a global leader in audience measurement, data and analytics, today announced its Out-of-Home (OOH) measurement now covers 100% of the US contiguous television ...

Paramount has licensed new Nielsen services as part of the agreement, including Advanced Audiences, Big Data + Panel, Ad-Supported Streaming Platform Ratings, Nielsen ONE Ads for CTV, and National OOH ...

The Super Bowl marks a major moment for co-viewing but it’s not the only TV programming people watch together.

Ratings for the Grammy Awards dipped from last year, despite the nail-biting tension of whether Beyoncé would win album of ...

News in brief: Outbrain Completes Teads Acquisition; UK Betting Companies Under Security for Ad Targeting; Nielsen and ...

One of the top sources of added sugar in kids' diets is in their breakfast bowls. A new study shows that advertising drives ...

The mornings looked bright for CBS Mornings during the week of Jan. 27. CBS News’ flagship morning show was the only newscast ...

Eli Lilly’s latest TV ad, unveiled during the Grammys on Sunday night, highlights the importance of early diagnosis for ...

InvestigateTV+ airs in all 113 Gray markets. During this season, the show expanded its footprint into more non-Gray markets. InvestigateTV+ is now cleared in 46% of the U.S daily while InvestigateTV+ ...

CNN also remains in the crosshairs of President Trump and the political right, who have made the network the poster child for ...

The total includes almost $9 million raised on Sunday (Feb. 2), the day of the Grammys telecast, to aid in relief efforts ...