Cracker Barrel badly misread its own customer base — and our culturally sensitive times — in trying to spruce up its image, ...

Cracker Barrel has changed its logo, and inadvertently found itself in the midst of the culture war—here’s the rebrand ...

The Southern-themed restaurant chain has become the latest battleground in an increasingly unpredictable culture war over ...

Cracker Barrel stock plunged as much as 15% after the restaurant chain released a new logo that removes its long-time image ...

The Carolina Mudcats are moving to Wilson, but they were once bigger than the Durham Bulls, and they changed sports marketing ...

GOP Rep. Byron Donalds (Fla.) called it a “ woke rebrand .” Donald Trump Jr. shared a post from the “Woke War Room” account ...

Cracker Barrel is marching forward with an ongoing makeover. And to some fans' dismay, the chain’s new logo now ditches the ...

Shares of Cracker Barrel Old Country Store plummeted roughly 10% on Thursday after the restaurant unveiled its new logo ...

Cracker Barrel has been in the news lately, and not in the best way, after the company announced it would be changing its ...

The restaurant chain wants to revive sales with a new look and food offerings, but many are upset that nostalgia isn't on the ...

But when it came to the logo change, the company said little, and the market filled in the blank, deriding the logo as boring ...

The University of Texas has signed a multi-year sponsorship with Austin-based health brand Humann, marking the first time ...