Cracker Barrel badly misread its own customer base — and our culturally sensitive times — in trying to spruce up its image, ...

Cracker Barrel has been in the news lately, and not in the best way, after the company announced it would be changing its ...

But when it came to the logo change, the company said little, and the market filled in the blank, deriding the logo as boring ...

The University of Texas has signed a multi-year sponsorship with Austin-based health brand Humann, marking the first time ...

The largest public response came last week, when the company unveiled a new design that just features the words, “Cracker ...

Cracker Barrel has been in the news lately, and not in the best way, after the company announced it would be changing its ...

In its statement, the chain pledged to keep customer favorites and traditions alive, even as it experiments with a new look.

College athletics is changing. Whereas college football has created heaps of money for universities in the past, new ...

Grand Valley State University’s main campus is now called the “valley campus,” part of a comprehensive, university-wide ...

On August 25, the company issued a statement to fans.

The University of South Carolina Aiken kicked off the fall semester by unveiling new branding updates, including updated ...

The University of South Carolina has announced a new sponsorship deal that will feature a company's logo on its football ...