Like many conflicted decisions in my life, it began harmlessly enough, with a coupon clipped from a shiny, Sunday circular. $2 off a box of hair color, promising “youthful, vibrant, ...

Now, Kraft Heinz, the company behind Jell-O and Kool-Aid, said that it plans to remove all artificial dyes from all its US products by the end of 2027, according to the Wall Street Journal.

Kraft Heinz plans to eliminate artificial dyes from popular products like Jell-O and Kool-Aid by 2027, opting for natural alternatives instead.

And the brands that do use food dyes, like Jell-O and Kool-Aid, are set to change their formulas to remove dyes like Red No. 40 from their products by the end of 2027.

Kraft Heinz - which makes Jell-O, Kool-Aid and ketchup - promises to eliminate all chemical food dyes within two years Kraft Heinz said that 90 percent of its products, in terms of sales, already ...

Kraft Heinz to Eliminate All Chemical Dyes Over Next 2 Years The maker of Kool-Aid and Jell-O announced the change two months after Robert F. Kennedy Jr. moved to ban artificial food dyes.

The dyes are found in certain beverage and dessert brands, such as Kool-Aid drinks, Jell-O gelatin and Jet-Puffed marshmallows, Kraft Heinz said.