Dell is introducing a revolution in the branding of its computers: XPS, Latitude, and Inspiron are being phased out, making way for simple and clear names – Dell, Dell Pro, and Dell Pro Max.

Round Rock-based Dell Technologies recently announced that it will overhaul the names of its computers to fit into a more ...

I often wonder if some variant of this mindset is what leads Apple to snub trade shows and conferences when it has the ...

The gorgeous Dell UltraSharp is down to $435 at Amazon—and it's perfect for your Mac.

Dell Technologies (DELL) presents strong growth potential with expansion into AI and growing server business, making it an ...

Morgan Stanley analyst Erik Woodring has reiterated their bullish stance on AAPL stock, giving a Buy rating today.Invest with Confidence: ...

The Dell XPS 16 also features a 16.3-inch display with a gorgeous FHD+ display for a bright and sharp screen for working on all kinds of projects. The Apple MacBook Air M3 is the latest model of t ...

Lenovo ranked first in PC shipments in 2024 with 61.8 million devices and a share of 23.5%. Following are HP and Dell, with ...

Dell's rebranding is similar to Apple's naming style, which uses "Pro" and "Pro Max" for its top iPhone models. When asked about this similarity, Dell executives said that no company could claim ...

In a bid to reinvigorate PC sales, Dell should've put a lot of thought into how it rebrands its PCs. Instead, it ripped off the iPhone's Pro and Pro Max naming conventions.

As Apple tries to diversify its supply chain, China's tightened export controls are slowing things down as the country asserts its manufacturing dominance.