The restaurant chain wants to revive sales with a new look and food offerings, but many are upset that nostalgia isn't on the menu

The official X accounts for the Democratic Party and California Gov. Gavin Newsom’s press office attacked the controversial Cracker Barrel logo redesign.

Following the logo reveal and backlash, Cracker Barrel stock dropped 7.2% on August 21, 2025. This amounted to a $94 million loss in market value before partially rebounding later that day. Analysts cautioned that both the controversy and the high $700 million rebrand cost contributed to investor uncertainty, not just political outrage.