Italian food giant the Ferrero Group, with its North American headquarters in Parsippany, will buy WK Kellogg and its "iconic ...

U.S. sales of the colorfully packaged morning staple have been in a decades-long decline, a trend back in the spotlight with news Italian confectioner Ferrero Group plans to purchase WK Kellogg, maker ...

Nobody likes soggy cereal, but does pouring the milk first actually keep cereal crispy for longer? We put our science hat on to get to the bottom of things.

Breakfast cereal could use a lucky charm. U.S. sales of the colorfully packaged morning staple have been in a decades-long ...