The iPhone 16 Pro Max saw a couple of major improvements to its camera setup, gaining a new 48MP Fusion camera as well as a 48MP ultrawide lens. The Fusion camera worked faster than its predecessor, resulting in faster focus and no shutter lag. The ultrawide camera introduced higher resolution than the 12MP sensor Apple previously used.

Dell COO Jeff Clarke said at a media briefing that the naming decision was based on research the company did with "tens of thousands of customers."

So long XPS, au revoir Inspiron, later, Latitude. Dell is officially giving its existing PC brands the boot at CES 2025 and moving to terms that normal people will actually understand: Dell, Dell Pro and Dell Pro Max.