Ultimately, what color lipstick you should wear will come down to personal preference ... “Even the fairest of skin tones can have more yellow, and some more pink.” The combinations of skin tones and ...

Choosing the perfect lipstick is an art, blending your unique features with the occasion's demands. It’s about more than ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Cool-toned makeup can be hard to come by, if you don't know what to look for. Shop the best blushes, lip liners and more for ...

Lipstick may be adding colour to your look, but steals your natural lip colour stealthily. Triggers like harsh chemicals, synthetic materials cause dark lips.

Delicate, dreamy, and irresistibly chic, butter yellow is the hue women are absolutely swooning over this season. It’s turning city streets into sunlit runways and lending every outfit a warm ...

For a coda to his long-running performance as General Motors’ style master, Harley Earl had a great idea. It manifested as ...

The ongoing love affair with coneflowers is only growing stronger with the introduction of so many new varieties. Native to ...

These French tip manicures capture the essence of summer with tiny fruit accents, juicy color pairings, aura designs, 3D ...

The definitive list of the most iconic makeup, skincare, haircare, and fragrance of all time. These are the 100 beauty ...