Tattan-Birch, H., et al. (2025) Impact of standardising the colour and branding of vape devices on product appeal among young people: a randomised experiment in England, Canada and the United States.

In candy shades and eggy shapes, many of today’s most popular vaping devices look like toys. Experts worry they will hook a new generation of users. Valley Latini, a New York musician, posing ...

Standardising the colour and branding of disposable vaping devices may deter young people who have never smoked or vaped from trying them in the first place, suggests a comparative study ...