The brand management firm is creating a collection of adult and childrenswear featuring Geoffrey the Giraffe, a mascot of Toys "R" Us since 1988. The capsule will consist of fleece crewnecks and ...

A temple to the gods of molded plastic and parental bankruptcy, Toys 'R' Us is Charles Lazarus’s glittering gift to sugar-rushed children and their exhausted guardians. With Geoffrey the Giraffe ...

The Toys “R” Us AI-generated brand film represents a bold step into a new frontier of marketing, one where the lines between human creativity and artificial intelligence are increasingly blurred.

The minute-long video depicts Toys “R” Us’s late founder, Charles Lazarus, as a child who dreams of a toy store and Geoffrey the Giraffe, the store’s brand mascot.

Kim Miller (CMO/President, Toys“R”Us Studios) and Nik Kleverov (CCO, Native Foreign) recently took the stage at the BrandStorytelling Speakeasy during SXSW to discuss how Toys“R”Us is ...