Seiko just made two official “Pepsi” watches. This isn’t the type of comedy you’d typically expect from Seiko, which is best ...

The Seiko 5 Sports x Pepsi collaboration marks the brand’s first authorized partnership with the sugary drinks giant. Two ...

Today, Henry shares his thoughts on the new Seiko 5 SRPL93 'Gene Kranz' ✓ And why it might be a sign of more good things to ...

The all-black 42.5mm GMT (ref. SSK007) pairs a black dial with a bi-directional red-and-blue bezel, the modern Pepsi logo at ...

Affordable homage captures Speedmaster Moonwatch essence without astronomical pricing. The 40mm case stands 14mm tall, ...

The new time-and-date Prospex Speedtimer has a fun feature reminiscent of a deep-cut 5 Sports model from the 1980s.

With three watches packing three different movements, all inspired by one legendary rally car, Seiko has every watch fan ...

It’s called the Alpinist Night Sky, since the dark blue dial and matching calf leather strap were inspired by the colours of ...

Six new references of Seiko Speedtimer ✓ With three celebrating a shared history with Datsun ✓ Explore them here! ✓ ...

Seiko also introduced two standout models for collectors: Based on the silver dial but finished with a golden sunburst dial, gold-tone indices, and a special gold-accented King Seiko logo on the case ...