The brand wanted people to ‘have a bit of a laugh, perhaps at our expense,’ said Malia Killings, Oatly North America creative and design director.

In his latest Funny Matters column, Paddy Gilmore explores Oatly, the milk alternative brand that has carved an empire out of dairying to be funny.

What does the end of impulse shopping mean for advertising? Plus, Remember Google+? Meta sure hopes you don’t.

Firsthand is a startup founded by two OG ad tech entrepreneurs that calls itself an “AI-powered brand agent platform." But ...

This perspective led Schoolcraft to build the “Oatly Department of Mind Control ... and the combination of channels and messages we leverage to bring that brand into peoples’ lives.” ...

Sure, part of the widespread glee at the brand's perceived failure was probably relief: no more requests for a brand that's ...

As well as helping to plan and implement greener event menus, another key part of Price’s job as ESG manager is communicating with and educating customers: “My part is to ask: ‘How can I keep ...

These 10 brands used a killer brand voice to stand out, connect fast, and win loyalty. Copy their playbook and level up your own brand. I've studied hundreds of iconic brands over the last decade.

When the world was still reeling from the pandemic in 2021, Oatly kicked off its public listing on the Nasdaq. The Swedish-bred company’s shares rose 20% on debut—it felt there was no stopping ...

Editor’s Note: While some brands are using generative AI to produce brand content, Swedish oat milk brand Oatly, known for its original, animated packaging and irreverent copy, is taking a ...