Los Angeles Lakers forward LeBron James and Colorado Buffaloes football coach Deion Sanders teamed up on an epic sneaker ...

Former USC Trojans and current Los Angeles Lakers guard Bronny James suited up for his first NBA Playoff game on Wednesday night vs. the Minnesota Timberwolves.

The Swoosh has hooked up with Hyperice, a company known for aiding athletes' recovery, to meld their core missions.

For the third year in a row, we’ve compiled a complete list of every active NBA and WNBA player who has released a signature ...

Several NBA players currently lead the way with high-profile shoe contracts, placing them among the highest-paid athletes globally.

Nike ( NKE) has a long history of iconic shoe deals with NBA stars, including the iconic Michael Jordan Air Jordan line that revolutionized sneaker culture. Currently, LeBron James' signature shoes, ...

The Nike Initiator quietly stepped onto the scene last year and has flown under the radar ever since. This model feels like ...

Zac Dubasik • 11 years ago 11 years ago LeBron James A ...

And now, they can be yours for $44 less than the original price. Nike is selling LeBron NXXT Genisus Basketball Shoes for as ...

EL SEGUNDO, Calif. (AP) — Basketball great LeBron James has become the first professional male athlete to have his likeness depicted in a Ken doll. Mattel Inc. unveiled the LeBron Ken doll on ...

LeBron James becomes the first male athlete to be featured as a Ken doll in Mattel's new "Kenbassador" series. The doll, priced at $75, features James' iconic style, including a letterman jacket ...