The research, based on responses from 2,000 consumers, found that Nike and Levi’s stand out as brands that connect in-store across all generations: Gen Z, millennials, Gen X, and boomers.

Nike's newest Air Max shoe is a next-generation smash hit reviewers say they "love" wearing. Nike is selling Nike Air Max Dn8 Men's Shoes for $190. The company says the shoes offer "an unreal ...