Netflix and Prime Video all hitting or tying their best mark ever in Nielsen‘s monthly snapshot of TV use. The ratings service’s December Gauge rankings — which, due to a quirk of how ...

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Nielsen has received accreditation for its Big Data + Panel national TV measurement from the Media Rating Council (MRC), ...

The competition hosted and devised by Jimmy 'MrBeast' Donaldson is one of Prime Video's biggest releases ... is an average viewing figure (a la Nielsen ratings for traditional TV) or the number ...

In addition, YouTube, Netflix and Prime Video all hit record viewing levels. In contrast, broadcast viewing accounted for 22.4% of total TV viewing while cable held a 23.8% of December TV watch time ...

The Media Rating Council approves the company's use of traditional panel sampling alongside input from millions more homes.

Panels aren’t going away, mind. Panel data will be part of Nielsen’s Big Data + Panel offering, which earned Media Rating Council accreditation last week. That product, which will be Nielsen’s ...

While there are competitors, Nielsen’s ratings are usually the most ... numbers with just their traditional panel, while Prime Video parent Amazon released significantly higher internal numbers ...

Streaming as a viewing category leveled up again in December, according to Nielsen‘s monthly ... new record for the Google-owned video platform, at 11.1%. Prime Video also hit a new platform ...

The competition hosted and devised by Jimmy 'MrBeast' Donaldson is one of Prime Video's biggest releases of 2024, the ...