Dell is trading in its much-loved and highly-respected XPS and Inspiron brand names in favor of a slightly different approach ...

Dell took the opportunity at CES to announce a major branding refresh. The Inspiron, Latitude, and XPS lines are out, and ...

The computer company Dell has a new brand strategy that sounds a lot like Apple. There were a few smiles at the launch.

CES 2025, the annual consumer tech conference held in Las Vegas, is upon us — and this is where you can find all of our live updates. Over the next few days, TechCrunch reporters will be on the ground ...

CES 2025 is here, and while CES usually brings a host of new laptops, this year, there seems to be more than usual. These new ...

The Dell, Dell Pro, and Dell Pro Max is a “good, better, best” naming convention that Dell hopes will make it easier for ...

Named brands like XPS and Inspiron will now fall under performance categories. Plus, Dell expanded its partnership with AMD.

Dell is changing its laptop names to a numerical system similar to Apple's. This article explores the reasons behind this ...

MSI unveiled quite the new desktop gaming PC at CES 2025 with the introduction of the new MEG VISION X AI, which features ...

It doesn’t make sense to own a dedicated desktop computer anymore. Just get the base M4 MacBook and use it for all your ...

The biggest annual tech conference is happening now. Here's what we're seeing from Nvidia, John Deere, and more.

CES 2025 runs from Tuesday, January 7 to Friday, January 10, 2025. Those are the official show dates, although many ...