The Dell, Dell Plus and Dell Premium series comprise the company's consumer models that were previously labeled as either Inspiron or XPS. The Dell Pro series replaces the Latitud

Named brands like XPS and Inspiron will now fall under performance categories. Plus, Dell expanded its partnership with AMD.

Dell on Monday announced an overhaul of its PC branding strategy with a simplified naming scheme that bears a striking resemblance to

Dell announced that the XPS brand is dead, and its computers will have more straightforward names going forward.

This rework marks a major shakeup for Dell's PC naming schema, which has used the Inspiron, XPS, Latitude, and Precision monikers since the 1990s. In consolidating its branding, Dell hopes to make it easier for consumers to figure out which device will best match their needs, streamlining the oft-complicated experience of buying a PC.

Dell computers are getting all-new branding. Instead of familiar labels like XPS, Inspiron and Latitude (among others), the company’s laptops and desktops will simply be called Dell, with suffixes denoting who and what they’re intended for.

The company has opted to kill off the XPS brand in favor of something simpler, although from what we can tell, it might