The network has picked up a comedy starring Tracy Morgan and Daniel Radcliffe and renewed first-year dramas ‘Brilliant Minds' ...

The NBA has finalized its agreements with Disney, NBC Universal, and Amazon Prime Video on a new broadcast rights package that will bring in $76 billion over the next 11 years, according to ...

A suite of new documents unsealed Tuesday in the lawsuit between Warner Bros. Discovery and the NBA shed further light on the league’s new media rights deal that will kick in with the 2025-26 ...

NBC is bringing back Jim Fagan’s iconic NBA voice using AI, blending nostalgia with tech for its upcoming NBA broadcasts.

NBC also plans to promote the return of the NBA on NBC, on-air and at Churchill Downs, where an activation is planned. As TV increasingly leans into live events, those events are now being ...

NBC’s upcoming NBA broadcasts promise to be an extraordinary experience, especially with their innovative use of artificial intelligence. The network plans to revive the iconic voice of Jim ...

NBC Sports will use an AI-generated version of legendary announcer Jim Fagan’s voice in its upcoming NBA coverage ...

Next season’s coverage to feature ‘an unprecedented level of integration between the platform and NBC Sports’ production’ ...