Mattel has knocked the ball out of the park this time by doing the unthinkable—roping in LeBron James for their Barbie line.

During a timeout in the Los Angeles Lakers' 124-108 victory over the New Orleans Pelicans, fans were treated not just to a ...

Basketball great LeBron James has become the first professional male athlete to have his likeness depicted in a Ken doll.

Barbie said the new James doll was made in partnership with the LeBron James Family Foundation, and the toymaker will make a ...