Heart-shaped lips favor flirty, flirtatious makeup applications. A soft or dramatic look will do, and the shape allows room for expression without needing heavy detail.

Heart-shaped lips are characterized by a pronounced Cupid’s bow on the upper lip, lending them a soft and romantic feel. Taylor Swift and Rihanna are great examples of this shape.

No thanks. That’s where Colorgram’s Juicy Blur Tint steps in, a lip tint customers say is long-lasting — and comes in heart-shaped packaging that’s almost too cute to handle.

You can’t leave out EXO’s D.O. when talking about heart-shaped lips, as the popular idol actor has been known since debut for his adorable smile that contrasts his charismatic appearance on stage.

A Beauty History Are we saying goodbye to the era of overfilled lips? In this video, I explore the shifting beauty trends ...

Hilary Duff Fawns Over Daughter Banks' 'Perfect' Heart-Shaped Lips — See the Cute Photo Since welcoming daughter Banks on Oct. 25, proud new mother of two Hilary Duff hasn't held back on showing ...

A recent Instagram post on the brand’s Instagram showed its heart-shaped lip glosses with the caption, “Make sure you’re keeping up with Trixie Cosmetics by giving us a follow 😉” as a ...

Fans quickly began pointing out that the heart-shaped packaging for Kylie's lip glosses looked similar to the lip glosses sold by RuPaul’s Drag Race alum Trixie Mattel’s beauty brand, Trixie ...