Two-thirds of Gen Z consumers say cotton is their favorite fiber or fabric to wear, according to Cotton Incorporated's 2024 Lifestyle Monitor™ Survey.

Snag the cutest short cotton kurtis at 50% off! Easy, breezy, and oh-so-stylish—perfect for your summer slay without breaking the bank.

Summer’s calling! Step out in style with Myntra fwd’s coolest cotton & denim shorts—fun, fab, and oh-so-breezy. Shorts on, ...

From radiant skincare and bold lip colors to breezy footwear and mood-lifting fragrances, these new launches are designed to ...

While global fashion embraces minimalism, India is reinterpreting it within its maximalist tradition. Gen Z's preference for sustainable brands has fueled this shift, influencing spending habits.

Introversion doesn't have to mean loneliness. Experts spoke to Newsweek about how Gen Z introverts can put themselves out there in a digital dating world.

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

While boomers may fondly recall the tactile pleasures of their corduroy pants, Gen Z prioritizes smoother, modern fabrics ...

As economic uncertainty grows, Hormel sees the pantry as a source of emotional comfort and security for all income levels, ...

Avneet Kaur, Jannat Zubair, and Anushka Sen are serving goals for this summer season with their latest comfortable and ...

For years, Generation Z has touted itself as unprecedentedly socially conscious and politically outspoken, with many young ...

Fashion is a language, a form of expression that evolves with every generation. But sometimes, the styles of past eras linger ...