It's Roger Federer's wholesome attitude to life that makes him such an attractive prospect for sponsors and marketing opportunities. He was a gentleman player too, which was the source of his ...

Elmo - what do we do? On was founded in 2010, and Roger Federer joined the brand in 2019 after his previous partnerships with Nike and Uniqlo. “Roger Federer spent 20 days in the lab with us ...

Roger Federer is a marketing powerhouse on his own, and it's best put in Nike's former tennis director Mike Nakajima's words ...

JOHANNESBURG, Feb 12 (Reuters) - Swiss tennis great Roger Federer met up with Springbok rugby captain Siya Kolisi on a visit this week to South Africa, where Federer's charitable foundation funds ...

Roger Federer is set to feature in a big-money primetime advert during Sunday’s Super Bowl between the Philadelphia Eagles and the Kansas City Chiefs. The Swiss former tennis star is known ...

Few players had a front-row seat to the rise of tennis legends Roger Federer, Rafael Nadal, and Novak Djokovic like Tim Henman. The former British No. 1 faced each would-be member of 'the Big ...

His idols may be Roger Federer and Stan Wawrinka, but Henry Bernet has now achieved something that neither player managed in their careers. The 17-year-old made history for Switzerland on Friday ...

MELBOURNE, Australia (AP) — Swiss player Henry Bernet gave himself a fairly impressive 18th birthday present Saturday and said he’d taken inspiration from countrymen Roger Federer and Stan ...

Jannik Sinner is once again the champion in Melbourne. The Italian flawlessly defended his Australian Open title in a 6-3, 7-6 (4), 6-3 win over Alexander Zverev and made history in the process.

From futuristic architecture to a booming food scene to ancient rituals, there are many a reason why Tokyo must be next on your bucket list.

World No 1 Jannik Sinner becomes the first Italian to win three Grand Slam singles titles as he seals a second consecutive Australian Open title with victory against Alexander Zverev.