Roger Federer’s affinity for emojis has now become an integrated part of his brand. Nike released three new RF shirts this week, two of which feature an emoji of Federer’s head (complete ...

Now, Swiatek, along with Shelton, finds herself under the spotlight to take this collaboration to new heights with the upcoming launch of the brand’s inaugural tennis apparel line. Federer’s ...

Roger Federer is a marketing powerhouse on his own, and it's best put in Nike's former tennis director Mike Nakajima's words ...

a record price for match-worn tennis shirts. The previous highest selling price for such an item was Roger Federer’s 2009 Roland Garros shirt and shorts, which sold for roughly $95,000 (£75,000).

It's Roger Federer's wholesome attitude to life that makes him such an attractive prospect for sponsors and marketing opportunities. He was a gentleman player too, which was the source of his ...