Australian Open reaffirmed Rolex as the Official Timekeeper of the season-opening Grand Slam® tournament since 2008.

In tennis news, Coco Gauff is part of an elite group, Roger Federer's racket is special, and Serena Williams is a star once again.

Watch as Elmo sits in an umpire's chair and debates the two letters found on Federer's On-branded sneakers: Is it 'Q' and 'C' or 'O' and 'N'?

Roger Federer certainly had no problem occupying his time after finishing his professional career. The former world No.1 said ...

Roger Federer recently starred in a hilarious ad campaign alongside Sesame Street’s beloved red muppet, Elmo, for the Swiss ...

Rolex on sale models ranked The 2021 Rolex Collection ranked from least to most surprising on sale, RANKING DIFFERENT ROLEX ...

It's Roger Federer's wholesome attitude to life that makes him such an attractive prospect for sponsors and marketing opportunities. He was a gentleman player too, which was the source of his ...

Following an incredible performance at the 2025 Australian Open, upcoming Russian tennis star Mirra Andreeva has announced a ...

and U.S. Open), as well as the legendary Swiss player Roger Federer. Rolex supports equestrian development. The Rolex Grand Slam of Show Jumping, a global equestrian program, was co-hosted by three ...

Between January 23 and January 26, the Rolex 24 will kick off the start of the 2025 racing season down at Daytona International Speedway’s infield road course. The endurance event has a long and ...

Waiting lists for all-but the hottest professional sports watches are now so manageable for Rolex’s authorised dealers that they are removing the dreaded “Exhibition Only” signs from their displays.