How one mistake of Adidas made Nike the market leader of sneakers
In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...
"The Untold Story of How Nike Turned an NBA Fine into Marketing Gold With Michael Jordan: The $7 Million Nike Deal That Adidas Ignored"
Adidas, once the leader in sportswear, missed a major opportunity by not signing Michael Jordan. Nike seized the chance, ...
How Adidas's Misstep With Michael Jordan Made Nike a Household Name
Nike agreed to pay the $410,000 fine for Air Jordan 1's NBA uniform violation and cleverly took it as a bold marketing ...
Nike: Navigating Near-Term Challenges With Potential Upside
Nike's share price has fallen significantly due to slower growth, but its strong fundamentals and the return of a former CEO ...
18 White Sneakers That Literally Go With Everything
In our book, the best white sneakers include brands like On, Hoka, Adidas, and Veja, and in styles like low-tops, high-tops, and platforms.