This classic lip color came out more than 50 years ago, and you might recognize it from your mother's purse. Here's why ...

Black cherry trend was all the craze in 2024, and it seems we are not leaving the trend behind in 2025 either. The trend centres around deep plum and burgundy tones, almost vampy make-up and nail ...

Thinking of getting eyelash extensions? Here's our guide to eyelash extensions, from where to go, to how long they last and ...

The all-bases-covered set features a Blush Brush, Miracle Complexion Sponge ... What could be better for cosy WFH days and pre-party prep? If you're a fan of Clinique Black Honey Almost Lipstick then ...

Clinique's Almost Lipstick Tinted Lip Balm in Black Honey is "universally flattering" — grab it while it's on sale.

The long-wearing Maybelline top-seller comes in a super-similar, just-as-flattering pinky-nude that'll save you $27.

Over the course of several weeks, we extensively tested and evaluated top contenders to round up the best blow dryer brushes.

The Ready Set Go Deluxe Set comes with a 4-brush set and dry brush cleaner (a cult favorite), plus a short stack of shine ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...