Pharrell's exclusive rendition of the brand's best-in-class marathon racer further proves its reputation as an elite status ...

Pharrell’s super-limited collaboration in Adidas’ lightest-ever running shoe is set to return for one of the World Marathon ...

The Adidas Superstar Croc Snakeskin is feeling all grown-up. Ever since the legendary Adidas silhouette debuted back in the '60s, it has always been a super low-key boy.

SAN FRANCISCO — Darrion Williams hit the game-tying 3 in regulation and the game-winning bucket in overtime to lift the Texas Tech basketball team to an 85-83 win over Arkansas in the Sweet 16 ...

Longtime Adidas collaborator Pharrell Williams debuted his previously unseen "Earth" colorway of the Adizero Adios Evo Pro 1 ...

Asos Brand Director Shazmeen Malik reveals how the online fashion giant is expanding its brand roster, forging powerful ...

Gymshark, one of the UK’s fastest-growing companies, has been named among social media’s favourite activewear brands globally in WeArisma’s Sports and ...

I stay in a flow state,” says Pharrell Williams from his light-filled executive suite turned recording studio, pausing ...

In advance of next month’s unveiling of “Superfine: Tailoring Black Style” at the Metropolitan Museum of Art’s Costume ...

Originally formally introduced in November 2020, Humanrace, his gender-neutral skincare product, has subsequently expanded, most famously at Milan Design Week 2025.

Yet, Pharrell Williams approaches each collection with ambition, leveraging his extensive reach, multifaceted sensibility, and cultural foresight to preserve the brand’s stronghold amid the shifting ...

A look at the brand’s threefold activation aimed at enhancing its ties with design and its awareness in the market.