However, when the deal does go into effect, all UFC events will be streamed on Paramount+, with a select few even set to air on CBS. White has hinted that Paramount's premium $12.99 subscription will be required to stream UFC fights, though that is a huge price drop from the current cost of PPV events.

Joe Rogan sees the UFC's deal with Paramount helping the sport grow exponentially.

Paramount will become the new home to all UFC events in the U.S., while UFC's CEO says the White House may host a July 4 event broadcast on CBS.

During an episode of his Pound 4 Pound podcast alongside Kamaru Usman, ‘Triple C’ predicted the UFC-Paramount agreement to catapult the sport of MMA in a massive way. “Think about it, Kamaru, $7.7 billion, bro,” Cejudo said.

David Ellison’s Paramount is off to a loud start, rolling out a James Mangold/Timothée Chalamet crime drama and a $7.7 billion, seven year UFC deal . Will the studio’s bold strategies play out as intended?

In a major deal, Paramount scores exclusive rights to UFC events, signaling the end of the pay-per-view model currently used by ESPN.

It didn’t take long for David Ellison, the fresh-faced millennial owner and CEO of Paramount Skydance, to make a statement. Just five days after the merger between Paramount and Skydance closed, the scion of Oracle’s Larry Ellison reached into his deep pockets to acquire seven years of broadcast

Paramount’s new leadership team springs immediately into action with an ambitious film slate and a muli-billion dollar UFC deal.

The UFC Apex, a state-of-the-art production hub next to the promotion’s headquarters, became a critical venue during the COVID-19 pandemic, allowing the UFC to