Swift also surged in popularity on Spotify after her album announcement. She rose to No. 1 on Spotify’s daily artist chart last week on the day she made the announcement and has led that chart every day since, dethroning Morgan Wallen and Drake, the only two artists who had ranked above her.

The Grammy winner gave one of her most revealing interviews in years on 'New Heights,' circumventing the traditional media landscape in the process.

Taylor Swift announced her 12th studio album, "The Life of a Showgirl," after a countdown tease on her website. The release date is now set for Oct. 3.