As Britain prepares to head back to school this September, a new survey from GumGum, the contextual-first technology leader, reveals that advertising continues to play a decisive role in shaping how ...

Smarter audiences don’t abandon traditional targeting models; they enhance them. They layer in behavioural signals that reflect how people are actually moving through media: what they’re watching, ...

In this episode of A Coffee With, Two Circles' Dave Ajumobi joins John Still over a brew to discuss the evolution of ...

Google will ease restrictions on app developers in Europe after pressure from regulators enforcing the Digital Markets Act. The company said it will allow developers more freedom to steer customers ...

Palantir’s trial, fingerprinting’s return, and AI-driven cohorts aren’t separate trends. They’re symptoms of the same disease: the relentless pursuit of unique, high-value data and the growing opacity ...

In this MadTech Podcast special, ExchangeWire editor Aimee Newell Tarín is joined by Chloe Singleton, performance director at social and content agency eight&four for a conversation about attention ...