Paint a full picture of your consumers and what specifically matters to them, like passion points, sports and gaming, holidays and more.

The Challenge A leading national healthcare retailer needed to authentically connect with America’s rapidly diversifying consumer base. Demographic shifts highlighted gaps in cultural relevance across ...

Kevin Sherlock, Vice President of Marketing/General Manager, Laundry (ARM & HAMMER, OxiClean & Xtra) at Church & Dwight, to discuss the rapidly evolving landscape of brand management. With over 26 ...

As the U.S. heads into fall, consumer spending behavior is shifting in subtle but powerful ways—reshaping priorities, redefining value, and revealing deeper signals about financial resilience. While ...

Paint a full picture of your consumers and what specifically matters to them, like passion points, sports and gaming, holidays and more.

of Multicultural Americans like it when brands include cultural holidays in their advertising. Winter holidays are among the most emotionally meaningful moments of the year—and for brands, they’re a ...

Define, size and measure audiences so you can engage the right people in the right channels at the right time.

of Americans have experienced significant change this year. In today’s fragmented marketplace, trust has become the new brand currency. Yet for many Americans, confidence in institutions, media, and ...

Paint a full picture of your consumers and what specifically matters to them, like passion points, sports and gaming, holidays and more.

Bethesda, MD, Nov. 03, 2025 (GLOBE NEWSWIRE) — Collage Group, the leading cultural intelligence engine helping brands discover and accelerate growth through culturally-grounded insights and data, ...