Define, size and measure audiences so you can engage the right people in the right channels at the right time.

Define, size and measure audiences so you can engage the right people in the right channels at the right time.

Leading brands now understand the cultural drivers of consumers and how to authentically connect across communities. Collage ranks the most culturally fluent brands in our Top Brands reports using ...

Andy defines cultural relevance as identifying consumer needs and wants and securing "a seat at the table" in that conversation. He explains that Cava's tiered loyalty program and intentional social ...

Consumers with disabilities represent a powerful, yet consistently overlooked, segment of the American marketplace. Their lived experience shapes expectations for brands in ways that often go ...

As economic uncertainty continues to shape household decision-making, one trend is quietly signaling a deeper shift in how Americans—especially Multicultural and younger segments—think about money, ...