As India doubles down on AI, Adgcraft positions itself to shape the narrative for the country’s tech-first future.

Not every pet parent follows wellness brands or influencer pages, and awareness needs to travel beyond the urban scroll zones. A few Pawflix reels alone won’t rewrite deeply entrenched habits—but they ...

Despite talent and tenacity, Women Inspiring Network’s founder rues that Indian women remain underrepresented on global ...

With creators, AI tools and Prime Day synergy, the ecommerce platform is crafting a conversion-first beauty playbook for ...

Our weekly roundup of the latest appointments and account wins news from JioStar, Madison Media Plus, Grandeavour ...

Duncan Egan weighs-in on how much AI should be relied upon and how much B2B marketing is changing, in his own role as a ...

Every year, thousands of families from small towns travel to cities like Mumbai to access free cancer treatment for their ...

The newly-launched AI-native marketing agency promises faster pods, sharper outcomes and no more media-creative silos—or ...

Speed, soul, and strategy now define creative partnerships—because in today’s feed-fuelled world, relevance fades faster than ...

By eliminating the need for the internet, apps, or even smartphones, the campaign brought fun, flavour, and technology to communities that are often left out of mainstream brand conversations. As part ...

With no elections or cricket highs, India’s INR 1371 billion B adex proves that digital muscle, data depth, and media shifts ...

Chris Wade (pictured above, left), WPP’s longstanding director of communications and corporate affairs, is leaving the advertising and PR behemoth to be replaced by one of the UK PR industry’s ...