The streaming platform is eying a growing piece of the $25 billion spend on connected TV, with geographic expansion of its ...

Just like you wouldn’t plan a picnic without considering the weather; agencies that try to plan for the future without ...

EssenceMediacom, Mindshare and Wavemaker brands will still operate globally and local market CEOs will retain their roles.

With the new US president asking for a 50% stake in TikTok, advertisers should be cautious of the evolving landscape and not ...

Articles written by Rupert Smith ...

As the industry grapples with the Omnicom-IPG merger, The Effectiveness Partnership's Warwick Cairns and Gurdeep Puri question why agency mega-groups seem intent on stifling creativity and ...