A TikTok acquisition by Elon Musk would create opportunities and risks for advertisers, as well as price concerns after his X track record.

LTV:CAC isn’t always the best metric for PPC. Avoid pitfalls that can lead to misguided budget decisions and overestimated profitability.

UK antitrust regulator is investigating Google's 90% search market dominance, potentially reshaping how the company handles search rankings.

Amazon's title changes include restrictions on character length and keyword repetition, promoting concise, customer-focused listings.

Google Ads' new barcode and QR code promotion formats streamline how customers redeem offers across digital and physical ...

In a surprising development, Google's global search market share was less than 90% for the final three months of 2024.

The class-action lawsuit against Meta could mean compensation for advertisers charged based on allegedly inflated reach ...

Brands ranking on page 1 of Google appear to get more mentions in LLMs. Links don't seem to matter, new study finds.

Google removed the adult-theme and artificial freshening sections and added a number of deceptive practices sections.

Microsoft brings back an older AI model after failing to deliver higher quality AI-generated images more quickly via Bing ...

The Daily Listen is are 5-minute or less episodes that show up on your Google home page in the Google iOS or Android app. It ...

You can now run controlled experiments to reallocate budget to Performance Max campaigns for optimized performance.