Unilever, Wego, Miral, and RAKTDA panel explored how AI, data analytics, and multi-touch attribution are redefining marketing ...

SarahAI's Abrar Siddiqui shares how SMEs can affordably implement AI to boost efficiency, cut costs, and stay competitive.

BLR WORLD Dubai COO Lisa Pennington brings more than 25 years of global experience in governance and leadership.

FP7 McCann Doha's Julien Gillet explains why marketers need to 'pick a wrong turn, and get into an unfamiliar place' to get ...

Khaled AlShehhi joining the prestigious PR Lions Awards jury marks the first time an Emirati has been chosen for this honour.

Landor, has announced the appointment of Basim Asaad as Managing Partner, Riyadh, KSA. His role consists of expanding client relationships.

Bright Company will develop and implement PR, events, social media and content strategies for ONVIF across the Middle East.

To thrive in MENA, marketers should lean on three intertwined principles that fuse precision marketing with super-connected leadership.

Travel Report reveals travellers are setting their sights on the UAE, highlighting opportunities for businesses in MENA.

IAM Entertainment appoints Jean-Karl Saliba as VP Growth & Partnerships where he will oversee the expansion of IAM ...

MKY Communications' Mahmoud Youssef delves into the connect between integrated marketing means emotional coherence.

The Nike activation also witnessed runners from across the Emirates take on a disruptive relay challenge beneath the Burj ...