Portland Hearts of Pine threw out the sports playbook and built a brand through community and lifestyle first.

WPP has named Microsoft’s Cindy Rose as CEO, succeeding Mark Read as the ad holding company looks to pull out of its slump.

The 2026 Ad Age Best Places to Work competition is open to agencies, ad and marketing technology firms, data and research companies, brand or corporate marketing departments or groups and marketers’ ...

Agencies rebranding around AI must clearly articulate the value they deliver, because clients care more about outcomes than ...

TikTok trends such as the "narrator voice," confessions set to a "Family Guy" audio clip and the proliferation of series such as "The Group Chat" have dominated conversations both on and off of the ...

Subscribe and get unlimited access to Ad Age’s award-winning industry coverage for $20 $10 your first month. Since announcing Mark Read’s exit last month, WPP had been looking outside the company for ...

Subscribe and get unlimited access to Ad Age’s award-winning industry coverage for $20 $10 your first month.

WPP has named Microsoft’s Cindy Rose as CEO, succeeding Mark Read as the ad holding company looks to pull out of its slump.

While most alcohol marketers chase Gen Z, the real growth opportunity lies with Gen X—a loyal, high-spending audience that still drinks and wants to be seen.