Of the top-selling electronics on Prime Day, Fire TV Sticks usually head the list as Amazon’s own branded streaming players. However, for this year, one of Amazon’s direct competitors from Roku has edged out some of the Fire TV Stick models selling.

The Roku Streaming Stick 4K is now available for $35 -- which is $15 off and a 30% discount -- even before the Amazon Prime Day sale event has officially begun. The Roku Streaming Stick 4K is one of CNET's favorite streaming devices, making this a worthwhile deal on a quality device.